Impact Of Technological Change In HMV group

Impact Of Technological modify In HMV hostSufficient changes take over been taken place over the last ten categorys in the UKs medical specialty sector. One of the UK and Irelands leading CD, videodisk and Computer Game seller is HMV. The central nature and context of the change for HMV is online music. Companys poor trading performance reflects because the privation of progress adapting to morphologic change. accord to John (2007) planned change is triggered by the failure of the quite a little to create a continuously adaptive organisation. William and Thomas (2009) adduce that 70 present of planned compositional change initiative fail because of the lack of reliable and valid diagnostic instruments to assess and track an organizations capacity for change. transmit management entails thoughtful planning, sensitive implementation, consultation with and involvement of the people affected by the changes.Organization Name HMV GroupNature of the change There are three main categories of organisations that may experience period of change1. The kind of self-organising and changing learning organisations.2. Companies operating in niche market where they have non encountered the kind of environmental change.3. Organisations that able to continue functioning without transforming themselves.There are two casefuls of changes-1. Transitional or Incremental swop2. Transformational or Revolutionary ChangeIncremental Change The accent for this part is doing better things through a continuous tinkering, adaptation and modification. This type of change is that it builds on what has already been done and may need continuous improvement.Transformational Change It involves a break with the past, a step function change rather than an extrapolation of past patterns of change and development. It is based on bare-assed relationships and dynamics within the industry that undermine core competencies. In this part things need to be done differently rather than doing things better. SOURCE John convert (p-12-13, 2007)The delivery of music over service expect a great future over the next 5 years. Sales of digital downloads are expected to increase from $22 one million million million in 2001 to $1.6 billion in 2006. For this transformation of the music industry there is a major bear upon of social and technological factors. These chase influenced by Digitization, Compression and streaming technologies. The technological improvements in music industry increase the availability of music easily and reduce apostrophize as well. (Web Source 1)Reason for Change According to Joan (1958) technology lot make a big change, non only with the development, manufacture, marketing and distri neverthe slightion of these upstartfound products, but to a fault within their own corporate structure and culture. Burnes (1988) suggested an approach to assessing the need for the type of change which attempts to make the process of establishing aims and outcom es more rigorous and open. Leaders focus on aligning people, communicating the new direction and creating coalitions committed to pose the job done. Empower another(prenominal)s to make the vision happen. A central feature of contemporary organisation is interdependence where most members of the organisation are tied to many others by their work as kotter argues (1995). Transformational leaders have the ability to identify those who capacity be able to have a bun in the oven or sabotage an initiative, network with them and communicate in a credible way what needs to be done.The main change drivers of HMV are online music. Due to get the online music the line of business of HMV affected and it lose its market share. We dispute below how change impacts on technological and social drivers of change. The price is the drivers of the change. Because there are competitors Tesco and Asda have sell the CDs and DVDs in the less price than HMV. So, it has intense emulation in the mark et .However, technological drivers are the main former for the change in customer mind. So, we forget discuss about the drivers how it gets the market.Company Background HMV Group, formerly HMV Media books, music and video for everyone formed in 1998 after HMV and Waterstones coupled forces, acquired from EMI and WH Smith respectively, the HMV class began operations using its two chains.Both share the alike goal in terms of customer satisfaction, offering the largest range of leisure and heathenish products, despite the two chains keeping very much within the scope of their own work. HMV targeted the position of leading international distributor (Europe, Asia and North America) on the music and video (all formats) markets. Waterstones is dedicated to book gross sales and exclusively on a national scale. The power of the two entities is unquestionable as the HMV Group is make up of more of 500 shops.Aim and Objectives The main change drivers of HMV are online music. Due to get the online music the business of HMV affected and it lose its market share. We discuss below how change impacts on technological and social drivers of change. The price is the drivers of the change. Because there are competitors Tesco and Asda have sell the CDs and DVDs in the less price than HMV. So, it has intense competition in the market .However, technological drivers are the main reason for the change in customer mind. So, we will discuss about the drivers how it gets the market.Same Day.External Factor Change has been a future of organisational life for as long as organisations have existed, environment have brought about the need for organisations to adapt their internal attitudes, strategies, structures and operations to worthy the demands of the new external conditions.Hence, the study of internal change has increased both in academic circles and in organisations themselves. In change need to understand thermolabile and proactive change this area is what of the two prin cipal sources of impetus to change.Reactive change is change forced upon an organisation arising from a need to react to a change in the organisations environment. This goat apply to an individual as well as an organisation, for example, you must change your lifestyle if your main source of income is suddenly minify or discontinued. There are a number of environmental changes that can precipitate reactive change, but they usually have in common an grammatical constituent of necessity, of being unexpected or an element of surprise.Proactive change, in diametric opposition to reactive change, is planned in advance, usually with a particular objective in mind. Whilst proactive change may be as an indirect consequence of changes in the environment, it is essentially change because the organisation wants, or internally thumb the need to change. To relate this to the individual, you might proactively improve your educational qualifications in order to increase your job prospects. Sour ce David Campbal Tom Craig, p-(449-450)A number of factors have stimulated please in the learning organisational change concept The production of goods and go increasingly involves sophisticated knowledge Knowledge is therefore as valuable a resources as raw material Many organizations lost knowledgeable staff through de-layering in the 1990s Information technologies are knowledge intensive Knowledge can have a short life span, made obsolete by innovation Flexibility, creativity and responsiveness are now prized capabilities Knowledge can hence be a source of competitive advantage for an organizationComplete PEST analyses of HMV Group The PEST analysis is a useful tool for instinct risks associated with market growth or decline. This helps to understand the environment that HMV is operating in and what the risks that could affect its products and what to consider when developing a new product range. Such as political, economical, social environment and other legal factors. Most of them are out of the control of HMV.Political/legal factors- This affects HMV in many ways. For example the trading / political sympathies polices HMV have to follow when selling their product on the market and advertising them to the public. All business needs to follow the legal factors when producing and selling products such as prices/descriptions etc. HMV need to keep up to date with the changes in the law to make sure they stay within them.The social environment- This helps HMV to identify the specifics of its targeted market. To identify what type of person buys their products, so the company can produce products that suit their preferences. This also helps them to reveal the gender, income and other areas of the social environment that HMV is in. This provides the company with useful Information that they can use when promoting their products to help attract the type of consumers that is in the environment.Technological Factors- Technological Factors are most important f actors for the business. because now a solar days businesses is working in changing environment. There is a great change in technology Advancement in technology and means of communication will help same day to keep track of its parcels and couriers.Economic Factors- All businesses are affected by economical factors nationally and globally. Economic factors affect your customers ability to purchase your goods and services as well as a firms make up of capital. Examples of these issues would be Government intervention in the free market, Rate of inflation, Capital borrowing costs, Currency fill in rates, Inflation/deflation impacts, Labour costs.Lueckes Seven Steps to Change In 2003, a new cast of emergent change was given by Luecke which is known as seven steps of change. These steps areIf any change is to take place, the management should create and mobilize the energy and commitment needed to identify the problems of the organization and their solutions (Todnem, 2005)Management should include employees to create a shared vision of how the organization can be organized and managed in order to face the competition (Todnem, 2005).According to Todnem (2005), Luecke proposed that in third step that leadership to bring about change should be identified.The focus of the management should be the end result of the change and not the activities that lead to change (Todnem, 2005).According to Luecke (Todnem, 2005) change should start on small scale and then it should spread to the other parts of the organization.Policies, procedures and systems should be institutionalized to deliver the goods success.If any problems occurs in the change process, strategies should be adjusted to deal with it (Todnem, 2005)Simon Fox new chief executive of HMV have chosen Lueckes Seven Steps model to gain its profit Few HMV music introduce could be sold according to saving cost. Changing trends in the music market by internet in order to download track or buy albums from website such amazons. Company hoped to avoid redundancies by redeployment. HMV will focus heavily on its online presence, aiming HMV sales via internet from 6% to 10% by 2010. The company has announced a three year transformation plan which will save 50 million costs per annum by 2010 through simplifying HMV. In the UK and Ireland HMVs sales grew by 1%. The firm said it is initiating a turnover plan which it hoped would revitalize its core business. If the cost cut will go down well in the city(short term goal), Mr. foxs growth plan to derive 20% of HMV sales through its online channel compared to 6% by utilize high street store space. The most radical plan is for the transformation of its music retail business into an interactive store aimed at restoring HMV, will launch a loyalty-card scheme the target the rapidly growing mobile phone music market. HMV will team up with 3 to arrange concessions within its store that sale music centric handsets.It will also plan sell some mp3 players from the likes apples and Sony and reducing its dependences on sales of CDs and DVDs. HMV will also provide content to mobile music retailer 3s 3.7 million subscribers. It will launch its own social networking site for film and music. A refreshment hub shoppers will able to log on to a social networking site for music, films and games also provided. It will able to burn its own CD. Fox will increase HMVs sales of games 12 percent to 15 percent over 3 years, and digital music, audio and video products to 16percent from 5 percent. (Web Source-3)Benefits of Proposal HMV should take a plan to have some meeting with its employees regarding the change and need to tell them how they have to participate with the change. It should tell their involvement with the change .it should take some training session, develop new ideas and approaches without being influenced by the old ways. The guiding coalition must remove obstacles that may be entrenched in organizational process. They should be given the o pportunities to get on board any embrace the vision.Force Field AnalysisForce field analysis can suggest a number of changes to the initial planBy training staffIt would be useful to show staff that change is necessary for business survival in current music insStaff could be shown that new technology would introduce variety and interest to their jobs.You could raise wages to reflect new productivity.HMV UK and Irelands expansion is a testament to its success. control board members of HMV attribute this to quality of HMV store manager who is developed from within the business. Their performance is judged on the achievement of weekly targets set by the business.In 1998 HMV conducted a company-wide intellection survey called your shout. To support management development HMV established a development programme. Day to day learning in store was less structured and less inconsistent application across the business.HMV saw the investors in people standard as a framework to accelerate the effectiveness of the companys response to the your shout survey. musical note could be assured by aligning a new development initiative with an external standard.A development package was created to provide a structural framework and comprehensive development materials for in-store learning which called the continuous development plan (CDP). Its aim to increase knowledge and skills of management and staff in the full of life elements of HMV store operations. The knowledge of staffs is defined on their job role which is articulate in four areas. By the assessment existing levels of knowledge was identified so that people can get the individual development plan and workbooks to support CDP coach nominated by every store to support the CDP activities. All levels of staff support the training structure. Progress reported to the board in every month.HMV has supported this massive initiative with considerable additional resources, including 15 development centers across the UK Ireland , an expand course offering for all staff levels and a larger learning and development team.Working with the investor in people standard has helped its employees notice the day to day development. People can see what the knowledge and skills they developed and what they need to be a manager. The success of CDP rises by 12 months to twenty percent in critical areas. This helped to raise the standard of customer service and make the stock management efficient.Investors in people have helped us communicate the dynamic career opportunities in HMV. It has provided a structured framework to continuously support and stimulate the development of existing staff.The change Process Simon fox appointed chief executive of HMV group plc. The management undertook a comprehensive review of operations to identify strategies for revitalising the groups business over next three years. The result of this work, together with the financial impact for the group and its capital structure which discussed b elowThe board expect the markets in which the group operates to be subject to significant structural change, with the total music and DVD markets continuing to decline, and growth in the books market coming from the online channel. In addressing this issue the board has identify three key areas of focusSaving Driving cost efficiencyProtecting revitalising the core businessGrowing- Establish new channels.Saving Direct cost efficiencyCost savings of 40m per annum will be achieved by 2009/10 by simplifying the HMV UK and Waterstones supply chains, maximising group purchasing and head office synergies and from the review of the UK store portfolio.ProtectingRevitalising the core business* HMV UK will launch an enhanced range of portable digital products from suppliers including Apple, Bose, Samsung and Sony.* A new HMV store format of the future is being developed and will be trialled from autumn 2007.* A loyalty card to drive spends across both brands and all channels will be rolled out during 2007/08.GrowingEstablishing the new channel* HMV will launch a social network site for music, films and games, proving revenue streams from advertising, sponsorship and paid-for content.* HMV UK is partnering with 3, the UKs leading mobile music retailer to provide content to 3s 3.7m subscribers.* harvesting in hmv.co.uk and Waterstones.com will be accelerated by increased marketing.* HMV.co.uk will become 20% of HMV UK sales by 2010.As over 80% of the groups profit is made in the UK, today are strategic and operational review will be focused on UK markets. SOURCE HMV group website Media NewsRecommendations and closingSTRENGTH HMV is the market leader for CD, DVD and computer games. HMV brands are synonymous with range authority, expertise, customer service and a stimulating store environment. The company listed on the London stock exchange on 15 may, 2002 successfully establishing a more appropriate capital structure for the future growth of the company. SOURCE HMV group website About Us HistoryWEAKNESS HMV had not adapted quickly enough to the way customers are buying and consuming media. Before Christmas last year, HMV and other high street retailer issued profit warning because of poor sales affected by the growth of online retail. The group has admitted being too slow to recognise the changing shape of the music and entertainment industry and has been hard hit by competition from online specialist as Amazon and play.com as well as supermarket such as Tesco, asda with their offers of bargain CDs and DVDs.A new pricing architecture is being rolled out to the entire HMV UK chain by September 2006. HMV was named surpass retail chain in the 2006 music week awards for an eighth consecutive year, multiple retail success of the year at the 2006 British video standstill awards and most improved retailer in games in 2006 MCV Industry Excellent Awards. Sales in HMV UK and Ireland for the full year ended April 2006 were 937.2m and operating profi t was 60.6m. For the year ended April 2006 turnover of HMV Asia pacific was 275.5m and operating profit 8.6m. SOURCE HMV group website About Us Fast Facts