What success mean Essay Example | Topics and Well Written Essays - 500 words

What success mean - Essay Example An individual feels successful after he/she has achieved what he/she wanted to. But the success lasts only as long as its happiness does. A person who might have got various successes in life in the past may at a later point in time, feel as if he is the biggest loser around. The reason is that at that point in time, the person is not feeling happy. Many people that we consider successful do not think they are successful themselves because they are not happy. People generally define success in terms of money. They say that the richer a person is, the more successful he/she is. But the reality is; it takes much more than money to be successful. People can buy things with money, but they cannot buy happiness. As long as they have everything except happiness, no body is successful. If success meant being rich, all the rich men in the history of the world to date would be respected and loved, and most importantly, would have themselves lived a very happy and prosperous life. But not many rich people have all these blessings in life. A large number of the rich people are patients of depression and many even commit suicides. They have everything but one i.e. happiness. Hence, to be successful, one needs to be happy. Last but not the least, since I have a firm belief in God and the world hereafter, I believe that to be really successful means to be placed in heaven in the world hereafter. But what does one want to be placed in the heaven for? Obviously, happiness! The much we know about heaven today is all that can make one happy. In the heaven, we won’t be rich; there would be no question of money or social status whatsoever. But we would have everything we want at our disposal which would make us happy. Concluding, success is essentially a state of mind i.e. happiness. Since happiness is a state of mind that every individual feels at different points in time irrespective of the socioeconomic status, anybody

Roosevelt's Foreign Policy Case Study Example | Topics and Well Written Essays - 4250 words

Roosevelt's Foreign Policy - Case Study Example During the twenties the American people showed in elections that they were unwilling to join the League, and Roosevelt himself came to distrust it as a distortion of Wilson's project. Advocates of collective security held the United States partly responsible for this distortion because its absence encouraged use of the League for narrowly nationalist purposes by the other victorious Allies. In any case, isolationist sentiment in the Democratic Party became so strong that, in 1932, it was politically expedient for Roosevelt as a presidential candidate to reject United States entry into the League, and this he did before he was nominated. The most important step of the United States government towards collective security before 1933 was the Stimson Doctrine. By it the United States led the world in its first action against an aggression by a first-class power, Japan. It carried into practice the revolution in international law which had occurred since pre First World War days, when the rule had been general consent by the other powers to conquests by one nation and demands for shares in the spoils as compensation. Even the United States had on occasion played that game. When it took the Philippine Islands for itself, it threw a few other Spanish Pacific islands to Germany to quiet its complaints. Japan was always ready to "compensate" the powers, and particularly the United States, for its own gains in Manchuria and China, but the Stimson Doctrine marked a new era in which an aggressor became a criminal who could not bribe the jury. Its ultimate importance may be gauged by the fact that Beard points to Roosevelt's pr e-Inauguration agreement to maintain it as "a fateful step leading in the direction of Pearl Harbour." 1 A supporter of the policy would call it the first of the series of actions which led the United States into the United Nations. That a Republican administration should abandon imperialism in Latin America and move towards collective security in Asia has puzzled observers and historians. The development of public opinion was basic. The personal pacifism of President Hoover was doubtless influential. The Hoover administration was divided between internationalists led by Stimson, who advocated the new policies as steps towards full cooperation with the League of Nations, and imperialists who wished to checkmate Japan as a trade rival and to sacrifice the small gains of direct intervention in the Caribbean republics for the sake of large gains in Latin American good will and trade. Roosevelt and Hull, like Stimson, regarded the new policies as minimum steps. But these renovations of foreign policy passed almost unnoticed by the public at large as the depression caused painful absorption in domestic affairs. The Hoover administration, with its gift for boring the public, had failed to dramatize the issues. Roosevelt, after he was elected President and before he was inaugurated, found in the Stimson Doctrine the only area in which he could cooperate with the outgoing administration. He promised Stimson to maintain his policy and confirmed the promise in a public statement. 2 This connection was the only one Roosevelt was willing to establish with the Hoover administration after the bitter election campaign, and it is symbolic of continuity in favour of collective securi

Watch film and then write the critical views of the film Essay

Watch film and then write the critical views of the film - Essay Example The Future of Food tends to explain in a systematic and organized manner as to how the much praised Green Revolution had a debilitating influence on the small farmers and how it benefitted the large corporations. The objective of the Green Revolution was to facilitate a massive increase in the overall production of crops in the poor or developing nations by promoting an extensive use of high yielding varieties of crops, chemical pesticides and artificial fertilizers (Belasco 116). The basic objective of Green Revolution was to make way for a larger production of food crops that could help the poor nations deal with the long pending issues like hunger and mal-nutrition. However, it is sad to say that though Green Revolution did help the developing nations to some extent, yet the economics of Green Revolution was primarily hijacked by the big multinational pesticide and fertilizer producers. The high yield varieties of crops were so modified that they worked only when treated with spec ific fertilizers and pesticides (Belasco 116). Thereby, this approach towards Green Revolution eventually ended up filling the coffers of large multinational corporations dealing in pesticides and fertilizers. However, it will be true to say that The Future of Food was very constrained about how Green Revolution did benefit large number of hungry and mal-nourished people around the world. The other ironic revelation extended by The Future of Food is that going by the fact that the economics of Green Revolution was skewed in favor of powerful multinational corporations and rich farmers, it negatively impacted the small framers the world over and diluted their role in the larger food economics (Belasco 116). Though, industrial farming aimed to produce massive quantities of crops, on a large scale by resorting to the usage of modern technology and by influencing the economics and politics of food at an international level, yet, actually speaking

Problems in our life Essay Example | Topics and Well Written Essays - 2500 words

Problems in our life - Essay Example All the people face problems in their lives. For most of them, we quickly reach a solution and get out of them without having much trouble. We either reach a strategy or a quick solution that we may have tried in past. Howe ever, many problems become more difficult and vigorous when there exist no clear solutions and the strategies that we may have tried in the past do not work any longer (Anxiety BC, 2012). In return, such problems may become a cause of great anxiety and stress and may also need different and new strategies to be formulated. It is said by Bob Maynard says, â€Å"Problems are opportunities in disguise.† and this quote applies to almost all kinds of challenges and problems occurring in our lives. If we approach them with the attitude quoted by Maynard, we will discover the same problems becoming the opportunities for the learning of ourselves about us and others. In this manner, we can lead more fulfilling and happier lives even in the presence of such problems . Sorrows, happiness, defeat, victory and various such dynamics are the several aspects of life. In teh same ways, many emotions such as pleasure, success, and comfort are actually punctuated by problems such as defeat, misery, and failures. Thus, struggle and compromises are the primary tools to live a challenging yet winning life. In my viewpoint, teh problems of life can be easily categorized into personal, professional and social problems. Personal problems pertain to the challenges, mishaps, misunderstandings and other incidents taking place in the personal lives of individuals. Professional problems can take the shape of such happenings that take place at workplace or jobs; while, the social problems are those tensions that occur within a group of friends, peers and in social gatherings. All these problems, though take up a major part and significant

Sources and Classifications of Law in the United Kingdom Essay

Sources and Classifications of Law in the United Kingdom - Essay Example   Legislation refers to the law, which is made by a body specially constituted for that purpose. The legislation is classified into primary and secondary legislations. Legislation in the UK derives from various sources. The Supreme legislation body for the United Kingdom is the Parliament of the UK of Great Britain and Northern Ireland, British Overseas territories and British Crown dependencies; the parliament is also referred to as the Westminster.   Each of the three major jurisdictions of the United Kingdom: Northern Ireland, English and Wales, and Scotland has its laws and legislative systems. The Westminster possesses legislative supremacy; therefore, it has ultimate power over all other political powers in the United Kingdom and its territories. Legislation in the United Kingdom takes the form of Acts or Statutory Instruments. The Acts are passed directly by Parliament while the government minister or the Queen-in-council makes Statutory Instruments under the authority of Parliament.   Primary legislation constitutes the law made by the legislative branch of the government. The primary legislation takes the form of Acts of Parliament in the United Kingdom. In primary legislation, the parliament is the law making body; this is because Parliament derives its law making powers directly from the Constitution.  Ã‚   Secondary legislation in the United Kingdom must receive the authorization from the primary legislation in order to ensure conformance to boundaries laid down by primary legislation.   Ã‚  

Masters Prepared Interview Essay Example for Free

Masters Prepared Interview Essay The Master of Science in Nursing with an emphasis in nursing education can be understood in further detail by an interview process outlining a person’s career overview, graduate educational experience and their present vocational position. The individual chosen (D.C.) is a mentor, who is handing down the baton to me, as the clinical instructor for a group of nursing students at Biola University. D.C. has numerous years experience as a bedside nurse as well as an educator. Overview of Career D.C. always knew she wanted to be a nurse and began nursing school at the young age of 17. In 1977, she received her Advanced Degree in Nursing (ADN) from Umpqua Community College in Roseburg. She went on to receive her Bachelor’s Degree in Management from Georgefox University, in Newburg, Oregon. The positions she held included: working as a bedside nurse for three years, a nurse in critical care for seven years and a supervisor/manager for 20 years. This 30-year experience took place at a community hospital called Providence Health and Services, in Oregon. Graduate Education D.C. went on to receiver her Master’s in Leadership and Nursing Education from Warner Pacific University in Portland, Oregon, from 2006-2008. While attending graduate school she continued to work at Providence Health and Services. Her current position made it necessary to go back to school because the institution was requiring all supervisors to have a Master’s degree. D.C. enjoyed her on-line educational experience from Warner Pacific. After her degree, she became the manager/director for  multi-services including: wound care, care management, social  services, medical-surgical and telemetry units. This took place over a four-year period and then D.C. became the Director of Education at Providence for an additional three years. This is where she taught for the University of Great Falls, Montana for their RN to BSN satellite program. D.C. taught live, virtual classrooms with students from many states. She retired from Providence in 2011 and moved to California with her beloved husband, who became the Dean of Rosemead, at Biola University, in La Mirada, California. Present Position Soon after her move to California, D.C. was asked by the nursing department of Biola University, if she would consider teaching for them. She said no at first but then was enticed to begin as a part time clinical instructor for the Bachelor’s in Nursing Program. She began as a community health instructor and then applied for the full-time position as an Associate Professor. She taught Management and Leadership in the fall and Nursing Community in the spring. D.C. is a Level Coordinator for all level 3 activities in the nursing department and part of the administration team as well. Competencies learned in the graduate program included team building, coaching, developing unity and administration skills. Some of her various certifications over the years include: Medical/Surgical Certified, ACLS, PALS and NRP. She also is a master trainer for crucial conversations and a senior facilitator for select interview training. While at Biola University, D.C. also took 80 hours of epidemi ology online through the Center’s for Disease Control. She is also part of the FEMA disaster response program and held an earthquake preparedness day at the university this year. Her graduate degree gave her all the necessary tools to confidently teach at a university level. Pearls of Wisdom For any student in a graduate program it is essential to have a mentor who can give you advice. Words of wisdom from D.C. included â€Å"Everything is a conversation. Even if the conversation is  painful, be open and honest.† The next golden nugget from D.C. was, â€Å"Just do what’s next and pretty soon you’re done.† This helped me to realize to take one step or one assignment at a time and not look with fear to the future. D.C learned organizational skills and was able to write specific objectives for nursing education. Her thesis was on how to be a new graduate with confidence and competence. She learned a new appreciation for people cultural diversity. One thing she learned the most about herself was that she was biased. She encouraged me to question my biases and assumptions in everything we do. These were some incredible tools I will take with me as I continue through the graduate program. Conclusion The effects of graduate education can enhance your skills, increase your knowledge, give you more awareness culturally, enable you to have better organization and make decisions, as well as become a better communicator. D.C. felt she was able to practice her new skills at the hospital she was already working for in a safe environment with people she trusted. What was affected the most in D.C.’s experience during grad school was her attitude. She gained a broader perspective and realized there was so much to gain from others. She felt her graduate degree gave her critical thinking skills that she can use forever. D.C. was an excellent example of someone who has used their graduate degree to the fullest extent as teacher, mentor, advisor and facilitator. The Master of Science in Nursing can be understood in further detail by an interview process outlining a person’s career overview, graduate experience and their present career. I have gained a clearer understanding of the benefits of a graduate degree and am excited to be on this journey with fellow nurse enthusiasts.

Tourism And Hospitality Management

Tourism And Hospitality Management The public sector in tourism and hospitality industry plays important role in the development of small businesses. This sector is highly important in micro sector development of the industry. The services of public sector of the tourism and hospitality industry include strategic directions that are important for the overall coherent development of the industry (Teo, 2003). The private sector of the tourism and hospitality industry plays important role in the active and passive development of the industry. This sector plays important role for transforming money from one country to the other. This sector is highly important for the economic development of tourism and hospitality industry (Teo, 2003). The third sector of tourism and hospitality industry is voluntary tourism which refers to paid activities such as formal businesses (Teo, 2003). This sector play role in terms of local communities such as difficulties regarding resident involvement. 1.2 Evaluate a range of different tourism and hospitality sectors and the organization that operate within them The tourism and hospitality industry is very broad industry which also includes service sectors such as restaurants, logging, event management, theme parks, transportations and other additional fields. The tourism and hospitality industry accounts for several billions across the world which depends on the disposal income of customers to facilitate them in leisure time. On the other hand, hospitality sector of the tourism and hospitality industry such as hotel, restaurant and other groups may also be included. On the whole, the tourism and hospitality industry can be divided into eight major segments. These are: Accommodation Events and Conferences Adventure Tourism and Recreation Tourism Services Attractions Transportation Food and Beverage Travel Trade Analyze stakeholders roles within tourism and hospitality industry The individuals, organizations or groups that have interest or stake in an organization are termed as stakeholders. Practices of organizations can have long lasting impact on the interests of stakeholders. Therefore, it is very important to analyze the interests of stakeholders. In tourism and hospitality industry, the organizations or individuals who have put capital or efforts in the establishment or development of the industry can be referred to stakeholders of the industry. In addition to this, different stakeholders in private and public sector organizations in tourism and hospitality industry can exist (Belinda, 2008). Businesses in tourism, government and communities can have stake in the tourism and hospitality industry. Tourists cannot be considered as actual stakeholders of the tourism and hospitality industry because they do not make significant money through this industry. On the other hand, they can influence the practices of the tourism and hospitality industry because they are involved in the industry from different aspects. Some of the stakeholders of the tourism and hospitality industry are as follows: Government: The most important stakeholder of the tourism and hospitality industry is government because policies and regulations of the tourism and hospitality industry are shaped by the government. In context of overall tourism and hospitality industry, government influences the practices of organizations in following respects (Belinda, 2008): By consultation with the private sector and other communities, it plans the policies of the tourism industry It ensures that the organizations in tourism and hospitality industry follow the planned policies and regulations It provides support in financial terms and guidance to the companies in tourism and hospitality industry It ensures that stability and law and order situation of the country for attracting tourists Industrialists: Industrialists are also very important stakeholders of the tourism and hospitality industry. Industrialists include travel agencies, organizations in the industry, and transport agencies. The organizations in the tourism and hospitality industry include hotels, restaurants, and shopping centers. The practices of all these organizations can affect the operations of the tourism and hospitality industry, as a whole. Industrialists can have following interests in the tourism and hospitality industry: To make investment in the tourism and hospitality industry To market their products and services in different organizations in tourism and hospitality industry such as hotels, restaurants and shopping centers To influence the companies for promoting their products and services Customers/tourists: Customers or tourists are also important stakeholders in the tourism and hospitality industry. This group of stakeholders demands value, quality and high customer care. These are the major source of money for the organizations operating in the tourism and hospitality industry (Belinda, 2008). Employees: Employees are the internal stakeholders of the tourism and hospitality industry. They have high level interest in the internal policies of the tourism and hospitality industry. They demand quality work environment, job security, compensation and truthful communication in the organizations (Belinda, 2008). Local Communities: In tourism and hospitality industry, local communities are important stakeholders. This is because they attract tourists and impact on their intentions of visiting a particular place. They can have stake in the tourism and hospitality industry in terms of job security, environment protection, promotion of local products and services and promotion of local culture and values. 1.4 Analyze the nature of changes to the structure of tourism industry over last 15 years? Over the last fifteen years, several changes have occurred in the tourism and hospitality industry. These changes may include change in oil prices which led to changes in charges of fuel in airlines Increased capacity of aviation on different routes which attract tourists to the tourism and hospitality industry low international airfares and cheap packages of travel with discounts which attract tourists towards the tourism and hospitality industry Trends in consumer demographics which change the behavior of customers for tourism law and order situation in different countries Terrorism factor which reduces the tourism in certain countries On the whole, trends in demographics of customers impact the consumer behavior in the tourism and hospitality industry. It is important for the organizations in the tourism and hospitality industry to make important steps regarding strategic management relevant to these changes. Organizations should make relevant policies to attract customers. Task Two: Marketing Report 2.1 Analyse issues around sustainability and sustainable development in tourism and apply management strategies accordingly The sustainable issues in the tourism and hospitality industry refer to the environment protection. It is important for the organizations to apply certain policies regarding these issues to resolve the problems and disagreements. In the global context, the sustainability issues are very important. Organizations need to develop relevant strategies regarding the sustainable development. On the long term basis, organizations need to develop local as well as global strategies for attracting customers and ensuring sustainable development. This is because of integration of sustainable issues across the world. There are many issues in local context which may impact the sustainability in global aspects. Therefore, organizations should integrate their local and global strategies for ensuring sustainability in global tourism and hospitality industry. 2.2 Evaluate certain ways in which tourism can be managed in a sustainable way with reference to given examples There are three major ways through which sustainability issues in global tourism and hospitality industry. These are: Resource based tradition: In this method limitations to growth in hospitality industry are evaluated in resource context Activity based tradition: This refers to the transformation of hospitality industry on dynamic activities Community based tradition: This refers to the integration of resources and activities in the hospitality industry 2.3 Apply principles of corporate social responsibility to a chosen tourism business The corporate social responsibility refers to the commitment of the business to ethical and economic development. In tourism and hospitality industry, corporate social responsibility issues are highly important. These issues relate to the health and safety conditions. Moreover, commitment towards employees, customers and shareholders are also included in this context (Bhattacharya, 2011). The Savoy Hotel needs to be commitment towards environment in broad sense to fulfill its responsibility towards society. On the whole, Savoy Hotel needs to show its responsibility towards following sectors: Workplace Community Marketplace Environment Task Three: Market Research 3.1 Apply PESTLE analysis to describe the main trends in global tourism industry A business tool that evaluates the different factors of external environment of an organization is termed as PESTEL analysis. This tool analyzes the political, environmental, social, technological, legal and economic perspectives of the environment in which organizations operate. In perspective of tourism and hospitality industry, this tool determines that whether the industry is suitable or not for investment (Miriam, 2011). The PESTEL analysis of global tourism and hospitality industry is as follows: Political Factors Political factors refer to the extent to which government impacts the operations of the organizations in the tourism and hospitality industry. The important political factors such as health protection laws, tax rates, law and order situation and political stability can influence the operations of the organizations in the tourism and hospitality industry. In the global context, political situation in the Middle East can impact the tourism. Moreover, in countries like Afghanistan and Pakistan, where terrorism threats are high, tourism and hospitality industry is declining. Economic Factors Economic factors cal also the operations of the tourism and hospitality industry. These factors can influence the revenues and expenses of the organizations operating in the tourism and hospitality industry. The prices of products, raw materials and inflation can impact the industry. Rates of interest and exchange rates can also influence the industry. Financial downturn in the world decreased the purchasing power of the customers and tourists. In this way, overall revenues of the tourism and hospitality industry were impacted in that financial crisis. Social Factors Social factors may have long lasting impact on the practices of organizations in the tourism and hospitality industry. Health conscious behavior of customers may impact their purchasing behavior in the hotels and restaurant segment of the tourism and hospitality industry (Butler, 2004). Culture and religious practices of people in a particular country may also impact the practices of organizations in tourism and hospitality industry. Technological Factors Technological practices impact the demand and supply factors in the tourism and hospitality industry. Technological efficiency in the tourism and hospitality industry may enhance the demand. If the food technology is efficient in the tourism and hospitality industry, organizations in the restaurants and hotels can have high demand from customers. Organizations can prepare food quickly to meet the demand. Technology may also impact the relationship of organizations in tourism and hospitality industry with the customers. Efficient technologies can impact customer relationship management in the tourism and hospitality industry. Environmental Issues There are several environmental factors which influence the practices of organizations in tourism and hospitality industry. Packaging decisions are the major considerations in the tourism and hospitality industry. The practices of organizations in the tourism and hospitality industry which cause pollution may impact the image of the organizations in global context. Global warming, climatic conditions in different regions can also influence the practices of organizations in tourism and hospitality industry. Legal Issues There are many legal issues which impact the policies of tourism and hospitality industry. Rules and regulations regarding food practices can impact the organizations in restaurant sector of the tourism and hospitality industry. Laws regarding operating business in a foreign country can also impact the operations of the tourism and hospitality industry. 3.2 Distinguish between the elements of macro and micro environment The macro environment of an organization is a broad environment which aims at the investigation of major issues. This environment is basically refers to PESTEL environment analysis that allows the researchers to focus at the factors which impact a business in external and broad environment context. These factors may include economic, social, technological, political, environmental and legal factors. These factors impact the organization in different contexts. It is very important for the organizations to adapt to these factors in an effective manner. The results of PESTEL analysis allow the organization to see the factors where its strengths can be capitalized. Micro environment refers to a small environment which aims at investigation of a research problem in a small perspective. This environment refers to new patterns of organizations. This environment may include internal and small external environment of an organization. Internal environment may include employees and management. On the other hand, external environment may include suppliers, customers, and competitors. Both types of environment are highly important for the organizations to see their effectiveness for the operations of the business. 3.3 Analyze the effects of macro and micro environmental factors on tourism organization Political factors: Improvement in the trade barriers and opening of new tourism avenues can enhance the scope of Sovay Hotel for tourism (McKercher, 1993) Economic factors: Low bargaining power of customers and clients reduce the tourism revenues of Sovay Hotel Environmental factors: high concerns of environment such as pollution influence the Sovay Hotel to mold its practices in environment friendly mode Legal factors: Laws and regulations in tourism industry impact the Sovay Hotel to mold its practices according to laws Social factors: behaviors of customers towards healthy food impacts the policies of Sovay Hotel to offer healthy food to customers Technological factors: improvement in technologies and transportation influence the Sovay Hotel to reframe its practices for attracting customers and tourists 4. Task Four: Sustainability Corporate Social Responsibility 4.1 Evaluate the stages of market research process Defining the Problem or Need: The first stage of the market research process is defining the problem or need. Before conducting the market research, the organizations in the tourism and hospitality industry need to identify the main problem or need of the research. They need to conduct investigation to discuss the need of conducting research and define the problems of the organizations. This stage defines the problems or issues that prevail in the organizations and hinder its performance. In order to find the solution of the problems, research is conducted. Deciding the researcher After defining the problem or need of the research in the organization, the next stage is to decide about the researcher who will conduct the research to resolve the prevailing issues. This stage refers to the formulation of analytical framework or methodology for conducting the research. The researcher creates case studies of the organization to make exact framework for the research. Deciding the methodology After defining problem and researcher, the next step is to decide about the methodology of the research. This stage refers to the exploration of different methodologies and frameworks for conducting research. These frameworks may include interview, survey or secondary data. It is very important to decide appropriate methodology relevant to the need of the market research. Relevant methodology aims at finding exact solution of the prevailing problems of the organizations (Baker, 2000). There can be qualitative or qualitative methodology for conducting the research. In qualitative methods, discussions are conducted with the relevant members for finding the solution of the prevailing problems. Qualitative methodology refers to the investigation of the problems in theoretical manner. On the other hand, quantitative methodology aims at finding the solution f research problems in quantitative terms. This methodology aims at investigating the research problems in numeric terms. Survey is th e best tool for conducting quantitative research. There is another methodology which is used to conduct market research. This methodology is mix f qualitative and quantitative methodologies. Many researchers suggest that mixed methodology is effective for finding the justified and logical answers of research questions. Data Collection Process After deciding the research methodology and researcher, the next stage is the data collection process. At this stage, research design is produced for the research. This stage defines the appropriate framework through which research is planned. Aims and objectives of the research are defined at this stage of market research (Saunders et al., 2009). This stage defines that what type of data is to be included in the research. Basically, there are two types of data i.e. primary and secondary. Primary data is the data which does not exists in the earlier records. This type of data is collected for the first time. This data is the most fresh and recent data. Researchers need this data to find the solution of problems. The advantages of this type of data are low biasness, relevance and logical results of research problems. On the other hand, secondary data is the data which exists in the earlier records. This type of data exists in the books, articles and other data bases. Researchers inclu de this data in the research to investigate the issues in theoretical terms. In order to investigate the research problem through secondary data, researchers study existing theories and models regarding the problem. This data is easy to collect. There are specific tools for collecting primary and secondary data. In order to collect primary data, survey, interview, focus group discussions or observations are used. On the other hand, secondary data can be collected through books, articles, newspapers and reports. Whatever the data is, the important consideration is to adopt relevant data tool which can investigate the research problem in effective manner. Data Analysis After collection of data, the next stage is to analyze data to find the answers if research questions in an effective manner. At this stage, data analysis techniques are discussed and decided. Data analysis must be relevant to the aims and objectives and research methodology. If data analysis technique is irrelevant to research methodology, justified and logical answers of research question cannot be obtained. Before analyzing data, it is important to present data in tables and appropriate transcripts so that reader can get deep insight of the research. Data analysis must be very effective so that relevant individuals can get benefits from the research findings. If analysis is not appropriate, management cannot get benefit from the market research to decide the solution of problems prevailing in the organizations. Conclusion and Presenting the Report The last stage of market research process is presentation of data and conclusion. This stage is highly important for the researchers as well as for management who are responsible for deriving answers of research questions. It is very important for the researchers to present the findings in an effective manner so that management can take decisions regarding the prevailing problems in the organization. The researcher needs to communicate the findings of the research in an effective manner. In market research, management does not take interest in the details of the research process but takes high interest in the findings and conclusion. This is because management has to take decisions regarding prevailing organizational problems. Therefore, if findings are not presented logically and effectively, managements effectiveness in decision making is impact. It is very important for the researcher to present logical and justified recommendations regarding the research problems so that manageme nt can take help in decision making. 4.2 Provide a justified proposal for a suitable market research plan for a given organization For the Savoy Hotel, following research plan is proposed in the following stages: Aim and Objectives Data Collection Data Analysis Results and Conclusion Recommendations In analyzing services provided by Savoy hotel elegant dà ©cor services with stylish Italian architecture for key attraction has been provided. The Florence atmosphere with classic marble and mosaic bathrooms with enjoyable and exhilarating experience attracts customers all around. 4.3 Understand the difference between qualitative and quantitative research and evaluate when each might be appropriate Qualitative research is basically exploratory research which aims at obtaining reasons, motivations and opinions regarding the research questions. This type of research is conducted through development of hypothesis in quantitative terms (Saunders et al., 2009). This research is used to discover the thoughts, trends and opinions regarding a particular research problem. Qualitative research methods investigate a particular problem in theoretical terms; there are different methods which are used to conduct qualitative research. These methods may include semi structured interviews, observations and focus group discussions. In order to conduct qualitative research, small research sample is selected from the entire population. On the other hand, quantitative research codifies the research problem through numerical data which can be converted into appropriate statistics. This research method is applied in market research to identify the attitudes, behaviors, opinions and suggestions in quantitative terms. The aim of this type of research is to generalize the results on a large sample (Russ and Preskill, 2001). Quantitative research is used to uncover the aims and objectives of the research in quantitative terms. There are several methods through which quantitative research can be conducted. These methods may include surveys, face to face interviews, website interceptors and online polls. This type of research focuses on quantities and numeric for finding the solution of research problems. On the basis of statistics and numeric analysis, quantitative research finds the answers of research questions. On the other hand, qualitative research focuses on qualities such as behaviors and attitudes in real manner. The results of qualitative research are presented theoretically rather than numerically (Russ and Preskill, 2001). Quantitative research is applied at the scenarios where aim is to generalize the result on a large population. On the other hand, qualitative research methods are applied on the scenarios where aim is to discover problem in an organizational setting and find solution of problems. 4.4 Evaluate different research methodologies based upon a given scenario There are different types of research methodologies which are implemented on particular scenarios. Each research methodology focuses on particular aims and objectives (Saunders et al., 2009). Some of the research methodologies are as follows: Quaitative research This is first type of qualitative research methodology which refers to investigation of the research problem in theoretical terms. This type of research methodology aims at investigation of research problem in words. In social sciences, qualitative research is conducted. This type of research is conducted in a natural setting so that researchers can get deep insight of the research problem. Quantitative research The second type of research methodology is quantitative research which is used to determine the relationship between different factors. The nature of relationship is quantitative. Mixed research Mixed methodology refers to mix of qualitative and quantitative methods. This type of research methodology is recommended by the researchers for finding logical and justified answers of research questions. Action research This research model refers to studying a particular problem and accomplishing its aims at the same time (Saunders et al., 2009). Conclusion Recommendation Explain each of the 7PS and apply them to a chosen organization Product: The Sovay hotel offers services to customers with hotel, restaurants and accommodation service that manage business activities in effective manner. Hotels Restaurants Spas Amigo BocconiRistorante Browns Hotel Browns Lincontro Charles hotel Augustine HIX Mayfair Hotel De Russie Verdura Golf and Spa Verdura Golf and Spa Verdura Golf Spa Resort Rocco Forte hotel Parioli The Balmoral Villa Kennedy Rocco Forte Hotel Hotel Astoria Astoria Gusto Rocco Forte hotel Price: The price of room, suites and halls varies with consumer demand. The Edwardian Elegance Suite package 785  £ Every ones an original winter offer 300 £ Savoy festive package 395 £ Savoy Splendor 295 £ Savoy Suite Treat 775 £ Sundays at the Savoy package 250 £ Bed breakfast package 305 £ Cabaret Theatre package 540 £ Impression package 495 £ The Savoy element package 825 £ Top hat theatre package 465 £ The variance in prices in accordance with consumer demand present effective ways of accommodation, theatre package, dinner manage global event and meeting solution. Placement: The strategies regarding placement are as follows: Savoy family Suite One king and two twin beds Junior Suite One king bed Deluxe Junior Suite One king bed Savoy Suite One king or one queen bed River view junior suite One king bed Edwardian Suite One Queen bed Art Deco Suite One king bed Art Deco two bedroom suite One king bed River view deluxe suite One king bed Personality Suite One king bed Personality Art Deco Suite One king bed Promotion: 24 hour Butler service, tea and coffee service, Audio i-pod service, unpacking service of arrival, fresh flower, daily news paper , magazine selection, leather desk manage to gather effective promotion services. In perspective of consumer demand dining , meetings and activities were offered. Global event and meeting solutions relevant to prestigious revenue services, divine dances with family oriented , personal or signature packages entertain customers. Fairmont Gold Guests, honor bar, relaxing comfort , continental breakfast services were offered Family travel Mayan, Hawaiian culture with resort, games and museum attractions were offered Fairmont Golf Luxury, lodging and property facility for elegant accommodation Fairmont gift cards Award winning restaurants, denomination and currency spas Celebration life Favorable places for positive celebration of life experience Physical Evidence: The services of hotel and restaurants in Canada, United states, Asia, Europe, Mexico, Caribbean and Bermuda, Middle East and Africa in different regions attracts customers. In areas like Dubai, Jakarta, Moscow, Riyadh ,Baku ,Austin and Amman attracts customers all over region. People: On website (http://www.fairmont.com/explore/family/) in different languages like English, France, Denmark, Arabic and Chinese were offered. Login and search offers were presented in accordance with family travel, restaurants and bars. Process: Facilities were offered with appropriate customer needs and advancement. Most of people all over region gain information through web portals as featured offers like celebrations, culture, discovery, family, food and wine, green and internet were offered. Evaluate the four segmentation criteria and be able to recommend a suitable market segment for a given organization Savoy hotel is famous for excitement and glamorous sparkling services to customers all over region. People of every cast, sect and culture had been offered with excellent services of like guest services including babysitting, bell staff, check inout, housekeeping and pet policy. Business service offered includes CD burning, DVD playing, High speed internet access, Microsoft application and VAT refunding service. Similarly Butler services for in-suite check-in and orientation, drink on arrival, complimentary pressing, wake -up call system, dressing service, travelling consultant and personal shopping to entertain services were offered. Wedding planning and event management system for private rooms, Banqueting rooms and high class customer services to entertain customers were offered. Special promotion offers with customer needs and wants for promotion and money compensation for presenting positive image were offered. Dinning, meeting and photo entertainment facility that improves cust omer attraction manage to gather user attention. Signature offers SANTA Monica, Bab AL Bahr, Fairmont Le Chateau Frontenac and Jasper park lodging service to attract target audience manage to attract customers. SPA and bathing offers to attract customer and made them treatment oriented for perfect customer association with user demand. The differentiation strategy to entertain customers all over region manages to attract customers all over region. The management of hotel and restaur